Supplier Information

The Marketplace for 4 Corners Travel Suppliers 

This is your chance to engage with the world! The 4 Corners Global Marketplace™ provides local and regional tourism destinations, hoteliers and attractions across the 4 Corners region the opportunity to meet with tourism buyers from across the globe. This exclusive event – available only to suppliers from Arizona, Colorado, New Mexico and Utah – allows the region to grow bookable product and build key international business relationships, helping everyone bring valuable tourism dollars to their own hometowns.   

This marketplace-style show provides the unique opportunity to meet with every single buyer in one-on-one speed-dating appointments. As a supplier, your commitment is one full day of appointments: you will attend either Marketplace A or B and meet with every vetted buyer – all of which have a proven interest in selling this region. Over the course of two days, 100 suppliers will engage with 50 buyers in highly productive meetings, networking events and educational sessions. This special event not only produces bookings, but it builds long-lasting partnerships and friends that you will look forward to seeing every year! 

The event will rotate throughout the region with a different state welcoming attendees each year. The inaugural event will be hosted in Colorado, followed by Utah, Arizona and New Mexico, and will follow this rotation schedule year after year. This is the perfect opportunity to educate buyers on your product offerings while allowing them to experience the region first-hand through fam tours and other networking opportunities. 

The best way for a buyer to fall in love with your product is to see it for themselves, and the 4 Corners Global Marketplace™ provides that unique chance!

Event Details

Who can attend?

• Tourism suppliers based in the 4 Corners states of Arizona, Colorado, New Mexico and Utah
• U.S. receptive tour operators (by invitation only - contact us to submit interest)
• Vetted, qualified international tour operators/buyers (by invitation only - contact us to submit interest)

Who will I meet with?

You will meet with international buyers/tour operators who specialize in selling the 4 Corners region. These buyers are fully vetted and proven to have an interest in selling this beautiful part of the American West. Most operators are small to medium-sized companies that specialize in tailor-made fly-drive experiences for individual clients, couples and families. Buyers are excited to attend this show so they can expand their product base and knowledge of the region, offering their clientele customized experiences that only this region can provide. Operators from key markets will be targeted to attend this show, including the United Kingdom, Germany, France, the Benelux, the Nordics, Italy, Mexico, Australia/New Zealand, Taiwan, India and more. 

How much is the registration fee?

Attendees representing the same organization will share a schedule and appointment book. No more than two attendees can share anappointment book; if more than two individuals wish to attend from your organization, please contact us to discuss options. 

• Early bird registration (Mar 1-31) $1,950; second attendee $1,500
• Standard registration (Apr 1-Jun 30) $2,450; second attendee $1,750

What's included with registration?

• Conference welcome packet and event app access
• On-site supplier education before your marketplace appointments
• Full day of pre-scheduled appointments with all international buyers and U.S. receptive tour operators
• Discounted rates at the host hotel
• Attendance at The Main Event evening celebration
• Networking opportunities with buyers & sponsors
• Breakfast, lunch and refreshment breaks on your scheduled Marketplace day

When will supplier registration open?

Registration will open March 1, 2027. Sign up for our mailing list here to receive event notifications.

When will supplier registration close?

June 30 or when the marketplace sells out – this is a first-come, first-serve registration process with a capacity of 50 supplier organizations per marketplace (100 spots total). Be sure to register ASAP to secure your spot!

If I need to cancel, can I get a refund?

If you register for the event and need to cancel for any reason, refunds can be issued up to three months prior to the start of the event. Cancellations received after this date are not eligible for a refund. Please review your registration confirmation for exact dates and details. If you cannot attend, we encourage you to send an alternate in your place. Please contact info@4cornersglobal.com if you wish to do so.

How can I receive updates ahead of the event?

We love to stay in touch! This website will be updated regularly so check back often. You can also sign-up for event updates here. Please check your inbox as the event draws near (and keep an eye on your spam folder, just in case!).